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A gender change in the cleaning profession

Cleaning is about to become a male-dominated occupation. It used to be nearly exclusively women who worked the mop. Now men, especially those with an immigrant background, are taking over according to a report from the Oslo Institute for Social Research.
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What does an employer expect from a cleaner?

Marjan and Julia

Social researchers Marjan Nadim and Julia Orupabo have interviewed people who are responsible for recruitment in a range of companies. One question was which skills and competencies they see as necessary for cleaners to have. This is what they found: 

  • Employers see cleaning as physically demanding work for strong men, not very suitable for women.
  • Cleaning is skilled work. “Old cleaning ladies’ knowledge” has lost its value.
  • Employers consider motivation to be an important factor. Immigrants are viewed as being less fussy and as having better work techniques and professional pride. 
  • The sum total of demands and expectations means immigrant men are viewed as the most attractive. Cleaning is a low-status job which Norwegians do not want to do.

Read the report here:

Cleaning is becoming digital too

ISS

Read about how Danish service giant ISS changes the cleaning profession by introducing sensors that can tell if a room needs cleaning or not.

Read more:
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