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You are here: Home i In Focus i In Focus 2022 i Theme: The reindustrialisation of Norrbotten i Image of macho Northern Swedish man must go to secure recruitment

Image of macho Northern Swedish man must go to secure recruitment

A gun on his back, snus tobacco under his lip and a misogynistic worldview, he drives around on his scooter. This image of the primitive Norrlänning – a person from Sweden’s northernmost county – became ingrained with the 1996 movie The Hunters. Now Northern Sweden is hunting for people to carry out the so-called green revolution, and that image has to go.
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