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- The Nordic region is a fitness leader
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The Nordic countries are top in Europe when it comes to how much of the population are members of a fitness centre. In Norway the number is 19.4 percent, in Sweden 16.7 percent and in Denmark 15 percent. Only the Netherlands can compete, with 16.4 percent of the population being members of a fitness centre, according to Deloitte’s annual survey.
The ‘fitness industry’ has grown faster than most industries. In Europe 55 million people are now members of a fitness centre. The need for group instructors, personal trainers and yoga instructors is massive.
There is still room for growth. According to a healthcare report commissioned by the Nordic Council of Ministers, only 32 percent of the adult population in Norway move as much as they ought to.
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Work Research Institute
OsloMet – Oslo Metropolitan University,
Postboks 4 St. Olavs plass, NO-0130 Oslo
The Nordic Council of Ministers is not responsible for the content