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You are here: Home i In Focus i In focus 2015 i Faith, gender and the Nordic region i Not all customers are white men

Not all customers are white men

It is women who decide over most home purchases and their buying power is growing. Yet most products are created with men in mind. This is one of the reasons why Sweden’s innovation agency Vinnova’s has created a unique new program which focuses on norm-critical innovation.
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4 differences between an ordinary car and a woman's car
  • Removable fabric on chairs
  • Refill windscreen wash without opening the bonnet
  • Handbag storage compartment in front seat
  • Easy-clean paint
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