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Hotels threatened by the sharing economy

New digital services which bring sellers and buyers together are making inroads in traditional areas of business. Most successful of them all is American Airbnb which helps people rent out their apartments. The hotel industry in Finland is fighting back.
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Renting out through Airbnb

Since early last summer this couple have rented out their 38 square metres one bedroom apartment with a balcony,  20 times at around €60 per night.

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