What happens when the number of communicators keeps growing, while the number of journalists falls and more and more people read news on social media? The Nordic Labour Journal has created its own analysis which explains what is happening.
New Swedish research shows that policy professionals, communicators and advisors enjoy great political influence. They often see themselves as better politicians than the elected representatives, who are under pressure from a growing number of media. A report from Norway’s Work Research Institute shows how an editorial office’s work environment influences creativity and the quality of journalism. In Finland cuts in the media have led to a renewed debate over whether the Union of Journalists should accept communicators as members. In Denmark journalists and spin doctors are swapping jobs.