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Print shrinks as advertising goes online

Newspapers are the fastest shrinking businesses in the USA according to a LinkedIn survey. The social network has looked at their members’ stated occupations. The number of journalists fell by 28.4 percent between 2007 and 2011. Europe and the Nordic countries are right behind this trend.
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Many front pages

Some of the more than 200 newspapers published every day in Norway. If you want to get an even better idea of how many that visit http://www.forsidene.no 

Google takes ad revenues

For the first time ever Google has made more on advertising linked to search words than the entire US newspaper industry made on ads during the first half of 2012. 

Google made $20.8bn on ads while US newspapers and magazines made $19.2bn, according to the statistics portal Statista.

It is not a completely fair comparison as Google’s incomes are global. But it does show how fast things are moving. Google was founded only 14 years ago.

Circulation crash for Nordic newspapers
Newspaper 2007 2011
Helsingin S. 410392 357199
DN 339700 285700
VG 309610 190539
Jyllandsp. 140075 104195
Morgunbl.   42300   55000
Totalt 1242079 992633

 

Dailly circulation, weekdays. Data for Helsingin Saanomat apply to the first six months
Number of newspaper workers in Sweden

Number of employees in the Swedish Media Publishers' Association member companies in 2011:

Occupation Numbers
Journalists 5200
Designers 2200
Officials 4400
Distributors 7600
Others 300
Total 19700
The LinkedIn study

is mentioned in The Economic Report of the President 2012. LinkedIn has more than 50 million members in the USA.

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